Latest News

REVIEW OF THE ASHBOURNE BUNGALOW

The National World of Park and Leisure Homes Show at Stoneleigh Park saw park home and holiday lodge manufacturers come together for the annual event near Coventry last weekend.

What was most apparent at the show was the continued development of park homes and the ambiguous line between them and more traditional bricks and mortar bungalows.   No more was this visible than with Omar’s Ashbourne home, which displayed a brick fascia and concealed join; generally seen as two of the most visible aspects which identify park homes. 

It is almost unbelievable how much park homes have evolved and improved over the last three decades and we sometimes wonder where else there is to go for manufacturers.  If we look back at the industry’s recent past, concepts that at first seemed unusual have come to be standard optional features such as vaulted ceilings in residential park homes for instance, which is why we should take the brick fascia option seriously.

One of the biggest challenges ahead to the residential park home industry’s growth is accessing a part of the market and the population in more general who have dismissed park homes because of a misconception that they are inadequate and of poor quality.  It is a tough battle to overcome, but as more people become aware, we’re gradually making headway.  Omar’s brick fascia offers an invitation to this resistant market.

On first view (particularly on photographs), the brick fascia provides reassurance and familiarity that could lead to visit which would never have happened without it.  Of course, there is a market out that does appreciate the quality and finish of traditional park homes as well, but as a marketing tool, I think the brick fascia could be a powerful one.   For this reason, I’m seriously considering it as an extra for our next showhome.

 

Andrew Tucker, Parklands of Lincoln (Partner)

www.parklandhomes.co.uk

 


Other latest news

TabletWEB

Omar Launch All-New Website

Date:
Wednesday 21st Feb 2018

Omar is delighted to announce the launch of an all-new website for Omar Park & Leisure Homes. The new and improved website not only showcases Omar’s extensive range of park homes and luxury lodges but also has a new and improved park home and lodge finder, and provides information and insight into the park lifestyle. 

Read more »
TERRYWEBBW1

Terry Scicluna appointed as Non-Executive Director of Omar Group Ltd

Date:
Monday 19th Feb 2018

Omar Group limited is delighted to announce the appointment of Terry Scicluna to the group board as Non-Executive Director. Terry is a highly experienced business leader who has grown and transformed a number of businesses in the UK and internationally.

Read more »
Omar Anniversary Lounge

Omar to feature in new Holiday Village at the Caravan, Camping & Motorhome Show

Date:
Thursday 21st Dec 2017

Omar is looking forward to starting 2018 by exhibiting at the Caravan, Camping & Motorhome Show at the NEC, Birmingham, from 20th to 25th February. Exhibiting in an all-new area, the Holiday Village, three luxury models will be on display: the award winning Anniversary park home; the beautiful and long-standing Colorado park home and the ever-popular 2018 Kingfisher luxury lodge.

Read more »
ClaireTallonWEB

Omar Group Welcome New Retail Sales Manager

Date:
Monday 27th Nov 2017

Omar Group is pleased to announce the appointment of Claire Tallon as Retail Sales Manager. Claire joined the Omar team on Monday 27th November and is responsible for managing retail leads, making introductions between retail customers and parks, helping customers to specify their new park homes and lodges, and ensuring an outstanding customer experience.

Read more »