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Clara Baillie-Lane

Group Head of Marketing

Clara joined Omar Group in February 2014 as Group Marketing Manager, having previously held the role of Marketing Manager at Allen & Page, manufacturers of animal feed. In 2018, she was promoted to Group Head of Marketing.

With over 25 years’ experience across a wide range of business sectors, Clara has extensive expertise in both B2B and B2C marketing. Her strengths include brand management and development, digital marketing, website development and SEO, advertising and PR, as well as exhibitions and event management. She has a proven track record of delivering high-quality, strategic marketing across multiple brands.

Clara oversees all marketing activity across the Group’s businesses and is widely respected within the industry. She has played a key role in positioning Omar Group as an industry leader through major shows and events, targeted PR campaigns, and the successful launch of new products and brands.