Senior Management...

Dean Westmoreland
Dean Westmoreland BA (Hons) FCMA | Group Chairman & Chief Executive
Dean joined Omar in January 2010 and became controlling shareholder in March 2010; he is an experienced hands on business leader with a track record of business improvement. His background is in manufacturing operations which have included high tech capital goods and luxury FMCG products. He has strong commercial skills having worked in a plc environment, for a quoted US group and in senior management roles for portfolio businesses of Permira the successful private equity house.
Pete Berwick
Peter Berwick | Group Sales & Design Director
A long standing and well known respected industry professional, Peter has over 20 years’ experience in the park home and lodge industry holding a number of general management and senior sales roles prior to joining Omar Group in October 2014. Peter brings with him a strong proven history and has excelled in areas such as product development, customer relations, business development and people management. Peter is responsible for the direct sales force, the commercial back office, our show centre as well as having key involvement in strategy, marketing, design and product development.
Roy Greenacre
Roy Greenacre | Group Operations Director
Roy was appointed as Production Director in May 2010 having worked his way through a number of operations management roles. He is responsible for Manufacturing, Operations, Facilities and After Sales/Customer Care Service. He has 25 years of service with Omar and joined the business on the shop floor; his first step into management was a supervisor’s position with the Omar UPVC business.
John Hobday-Pepper
John Hobday-Pepper | Technical Director
John has responsibility for all technical aspects of the business ensuring compliance with both British and European standards for the construction of park and leisure homes. His line responsibility includes technical projects, the CAD Office and Quality. He has worked tirelessly in the industry; he is a member of the NCC technical committee and has been a member of various British standard committees. He has worked in the Czech Republic, South Africa and Norway developing timber frame leisure accommodation and modular apartments.
Tim Silk
Tim Silk | Finance Director
Tim brings with him over 30 years of senior executive experience in head of finance roles and has worked for ICI and Phillips group companies. A Fellow of the Chartered Institute of Certified Accountants, Tim studied at London South Bank University.
David McGuire
David Maguire | Group Supply Chain and IT Director
David is responsible for Logistics, Procurement and IT at Omar. Trained as a Production Engineer in the automotive industry he holds a degree in industrial and business studies and completed post graduate studies at Cranfield University. He is a materials management specialist and has worked on assignments for Laura Ashley, Airbus & Alstom in the UK and Permira in the US on a turnaround project.
Richard Sigsworth
Richard Sigsworth | Special Projects Director
Richard is Omar Group’s Special Projects Director; a major part of his role is to head up Omar Park Development Services. Omar Park Development Services is a new division of Omar which aims to support and stimulate the market by using Richard, the Omar team and a specially assembled panel of experts to advise parks. Omar’s expert panel are experienced industry practitioners with skills in planning, infrastructure, design and procurement and they are here to support park owners and operators helping them to evaluate, and ultimately deliver their plans to improve and develop their parks. Richard has an almost unique knowledge of the park industry having held senior roles with a number of large park groups such as Tingdene Parks, Britannia Parks and Regency Park Life Group as well as having worked for manufacturers such as Wessex Park & Leisure Homes and Tingdene Homes.
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