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Omar’s lodges impress the crowds at The Lawns

Omar impressed both trade and public alike with their striking selection of luxury lodges at The Caravan Extravaganza (The Lawns) last week, and with an already full order book now even fuller, Omar’s position as a leader in the luxury lodge marketplace is strengthened even further!

The Lawns is the first of The Hull and East Riding Caravan Manufacturers' Associations’ September events and is an important show for the leisure lodge industry, showcasing the new season's lodges and caravans.  A show of two halves, the event opened to the public on the 6th and 7th September and then followed with a trade only event from the 9th to the 11th September. Featuring around 150 caravan holiday-homes, lodges and park homes and more than 120 new touring caravans, a massive accessory shop, a small funfair for children, food stalls and other entertainment, there really was something for everyone.

Four of Omar’s luxury lodges were on display including the ever-popular Kingfisher, the stylish Apex, the Westfield with its fresh new colour scheme and the light and airy Southwold Platinum.  

The Kingfisher has been a firm favourite in the UK for many years and certainly lived up to its reputation at the Lawns!  Visitors loved the full glass front fascia; vaulted ceilings and the light and airy feel. Combining practicality with true style, the Kingfishers’ fully fitted kitchen, large open-plan living space and beautiful décor left visitors commenting…. and orders coming!  The model on display was pre-sold to Searles Leisure Resort in Hunstanton.

The Apex with its unusual hip tiled roof, which makes for a striking interior feature also wowed the crowds. The conservatory style, semi open-plan living space, which incorporates a kitchen, lounge and dining area, is spacious and light with views to three sides. Elegantly furnished with a Graceland blue, fabric lounge suite and coordinating Roman blinds to the full-length windows, the living space includes a striking feature wall that houses a TV and wall-hung fire - a real focal point for those seeing the lodge for the first time! The Lawns model was pre-sold to Lifestyle Living and is now available at Haveringland Hall Country Park.

The Westfield once again impressed the crowds with its striking new colour scheme, affordable price tag and fantastic build quality.  Visitors were surprised to learn that as with all Omar lodges, the Westfield is built to BS 3632, the residential standard.  The contemporary, open-plan lounge, dining and kitchen areas and fully fitted kitchen with integrated side-by- side fridge and freezer, four-burner hob, built under oven and stainless steel extractor hood were also very well received. Pre-sold to Darwin Holiday & Leisure Resorts, The Lawns model is now available at Cheddar Woods Resort & Spa.

The Southwold Platinum (single) lodge on display with its full glass front aspect, integrated appliances and contemporary interior design also proved its popularity. Again, visitors were surprised to learn that the Southwold is also built to the full residential standard, BS 3632.  As an affordable introduction to lodge living, the Southwold with its large open-plan living space and generous sized bedrooms always goes down well and the orders taken at the show are testimony to that!  The Lawns model was pre-sold to Largo Leisure Parks and is now available at Sauchope Links Park, Fife.

During the trade event Dean Westmoreland, Omar Group Chief Executive and Paul Pleszko, Omar Park & Leisure Homes Chairman were interviewed by an ITV documentary crew as a taster on a series about the caravan industry.  The interview covered Omar’s impressive 50-year heritage and the significant growth that the company has seen in recent years.  Dean Westmoreland commented: “It’s a good news story, not just for Omar but for the industry as a whole, Omar is looking forward to seeing how the documentary develops and how greater coverage could boost the industry even further.”

The next opportunity to see an Omar luxury lodge and park home will be at Holiday Caravan 2014 on the beautiful Beaulieu Estate in the New Forest from 26th to 28th September.  So make a note in your diary and come along and take a look for yourself! For more information visit www.lawnsandbeaulieushows.com, call the Omar team on 01842 810 673 or email sales@omar.co.uk.

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