Omar Group Launch Park Marketing Portal

Omar Group is delighted to announce the launch of an all-new tool designed especially for park customers, to make it easier for them to market and sell their Omar Group park homes and lodges. The Park Marketing Portal www.omartrade.co.uk  went live just before The World of Park & Leisure Homes Show (South of England) and has already proven to be a huge success.

More than purely a manufacturer of park home and luxury lodges, Omar Group set themselves apart by being a solutions provider. With a strong brand portfolio which includes Omar Park & Leisure Homes, Wessex Unique Lodges & Park Homes, Omar Park Development Services, Omar Refurbishment Services and UK Sundecks, and with more customers seeking comprehensive solutions, the addition of the Park Marketing Portal has further contributed to the group’s offering.

Giving easy access to the tools needed by parks to sell their Omar Group park homes and luxury lodges, the portal is an area where customers can login and download digital assets. For every park home and lodge in the Omar and Wessex ranges, customers can easily download / access images, 3D tours, brochures, logos, floorplans and sales posters.

The portal also has convenient forms where customers can provide information to go on the Omar and Wessex website ‘Park Finder’ and ‘Park Open Days’ features; both of which are very popular with the group's retail customers.

Another feature of the portal is a useful order form where customers can order brochures, POS materials and merchandise.

Clara Baillie-Lane, Group Head of Marketing commented: “The Park Marketing Portal was designed to provide a comprehensive, user friendly and easy to navigate marketing toolkit  for our park customers; giving them the tools they need at their fingertips to help them market and sell our park homes and luxury lodges. We already have many of our park partners signed up and the feedback has been really positive. This isn’t just a great tool for our customers though, it’s also a great internal resource and has proven very useful for industry bodies and the press.

“Although many of our customers have embraced the portal for it’s convenience, there will those who prefer to contact us direct - we will of course continue to provide marketing support in ways that fit with our customers.”

To sign up to the Park Marketing Portal visit www.omartrade.co.uk